Normally I don't pay any attention to Black Friday* but this year was different. Since I'm on the prowl for a new lens, I wanted to see if it would go on sale today.
It had been listed for $969.99 on Henry's, which is about $80 off their normal price. I wasn't excited about that price so I was holding out for better. I had pretty much resigned myself to trying the Boxing Day sales, but maybe, just maybe Black Friday would come through.
Just before midnight I checked the Henry's web site again.
Another $120 off! (With tax it's $960.49, free shipping)
I didn't wait very long before clicking BUY NOW on that one! The confirmation email came quickly and now I just have to wait for it to ship. I should have it before Christmas...
If you look for the lens on Photoprice.ca you'll see links to other retailers who are selling the lens for the same price. I saw that Canon itself was selling for that price, as was Best Buy and a few other places. I want to support Canadian companies so I chose Henry's, also because they have a store in Winnipeg. Sadly it was web-only so I couldn't get it direct from the local store.
By the way, if you live in the US and are interested in Lightroom and/or Photoshop, this is a steal! The Adobe Creative Cloud Photography plan (Photoshop CC + Lightroom) is on sale for USD $6.99/month... this normally costs $9.99/month so it's 30% off. Snap it up, as this doesn't go on sale often! (that's an affiliate link, where I earn a small commission for anything you buy while you're on Amazon, at no additional cost to you)
* Black Friday is a recent North American tradition of sale prices and ridiculous shopping crowds, which apparently originated in Philadelphia in the 1950s but only became widespread in the late 1980s. I like that it has become more and more an "online" thing.